Hinze Communications has produced a number of articles and briefing papers on professional services reputation management and business development issues. Below is our library of materials. February 2007 Beyond brochureware? TThis report looks at how the top 50 accounting firms in the US and UK respectively are adopting to new technologies such as webcasts, podcasts and blogs.  It is written in association with Muzeview, a research & consulting firm based in New York focused on foresight and innovation in the professional services industry. The article is written by Hinze Communications partner Chris Hinze and Muzeview president Paul Gladen. A copy of the report in Adobe Acrobat format can be downloaded from here. If you do not have Adobe Acrobat Reader then please click here to download a copy. June 2006 How to stand out from the crowd This article appeared in June 2006 in The Law Society Gazette and looks at how law firms can make themselves more distinctive in a highly competitive marketplace. The article is written by Hinze Communications partner Chris Hinze. A copy of the report in Adobe Acrobat format can be downloaded from here. If you do not have Adobe Acrobat Reader then please click here to download a copy. April 2006 Co-ordinating international PR This article appeared in the 24 April 2006 edition of US publication PR News and examines the issues facing US law firms when managing their communications across international time zones. The article is written by Hinze Communications partner Chris Hinze. A copy of the report in Adobe Acrobat format can be downloaded from here. If you do not have Adobe Acrobat Reader then please click here to download a copy. April 2006 Making networks work This article appeared in the April 2006 edition of The European Lawyer magazine (www.europeanlawyer.co.uk) and looks at how law and other professional services firms can make the best use of their international networks.   The article is written by Hinze Communications partner Chris Hinze. A copy of the report in Adobe Acrobat format can be downloaded from here. If you do not have Adobe Acrobat Reader then please click here to download a copy. March 2006 The Wachtell marketing challenge This article appeared in the March 2006 edition of the Professional Services Marketing Group magazine and looks at the strategic and marketing implications of a hard hitting memo issued to clients and contacts of US premier law firm Wachtell, Lipton, Rosen & Katz. The article is written by Hinze Communications partner Chris Hinze in his role as chairman of the Professional Services Marketing Group. A copy of the report in Adobe Acrobat format can be downloaded from here. If you do not have Adobe Acrobat Reader then please click here to download a copy. February 2006 Creating and Managing Global Marketing & Communications Campaigns This webcast was first 'transmitted' in February 2006 to a cross-border audience of professional services marketing professionals hosted by the PSMG. The webcast is just under an hour in length and looks at the challenges facing professional services firms in globalising their marketing. The webcast also features a small number of case studies of cross-border projects. The webcast is written and presented by Hinze Communications partner Chris Hinze. A copy of the webcast in Windows Media Format format can be downloaded from here. February 2006 What makes for effective marketing? This article appeared in the February 2006 edition of Australian Legal Business and reports a survey carried out by the Professional Services Marketing Group on the need for better measurement of professional services marketing. The article quotes Hinze Communications partner Chris Hinze in his role as chairman of the Professional Services Marketing Group. A copy of the report in Adobe Acrobat format can be downloaded from here. If you do not have Adobe Acrobat Reader then please click here to download a copy. December 2005 New research highlighting need for better measurement in professional services marketing This article appeared in December 2005 of the Law Society's Gazette and reports a survey carried out by the Professional Services Marketing Group on the need for better measurement of professional services marketing. The article quotes Hinze Communications partner Chris Hinze in his role as chairman of the Professional Services Marketing Group. A copy of the report in Adobe Acrobat format can be downloaded from here. If you do not have Adobe Acrobat Reader then please click here to download a copy. April 2005 Championing professional services marketing This article appeared in the July 2005 edition of the Professional Services Marketing Group magazine and looks at the issues involved in bringing increased understanding of the role of professional services marketing and the issues it faces. The article is written by Hinze Communications partner Chris Hinze in his role as chairman of the Professional Services Marketing Group. A copy of the report in Adobe Acrobat format can be downloaded from here. If you do not have Adobe Acrobat Reader then please click here to download a copy. January 2004 Creating a new global legal brand - how EY Law appeared on the market This article appeared in the January 2004 edition of the Professional Services Marketing Group magazine and explores the issues involved in the creation of the worldwide EY Law brand for Ernst & Young's network of associated law practices. The article is written by Hinze Communications partner Chris Hinze in his role as EY Law's worldwide business development and communications director. A copy of the report in Adobe Acrobat format can be downloaded from here. If you do not have Adobe Acrobat Reader then please click here to download a copy. November 2002 Ten tough questions to ask about your public relations This article appeared in the November 2002 edition of Professional Marketing magazine and identifies the critical questions that firms should ask themselves about their public relations and associated advisors. The article is written by Hinze Communications partner Chris Hinze. A copy of the report in Adobe Acrobat format can be downloaded from here. If you do not have Adobe Acrobat Reader then please click here to download a copy. October 2002 Meeting the communications challenge Some of the challenges facing independent law firms This article appeared in the October 2002 edition of The European Lawyer and sets out to challenge law firms on their need to put in place marketing and communication programs that reflect their strategic needs. The article is written by Hinze Communications partner Chris Hinze. A copy of the report in Adobe Acrobat format can be downloaded from here. If you do not have Adobe Acrobat Reader then please click here to download a copy. September 2002 Leading the debate The role of issues-based research in professional services marketing This report sets out the benefits and advantages for professional firms in using issue-led research as part of their marketing activity. It provides a checklist for marketers to work to in commissioning issues-led research as well as an overview of how such research can be exploited to achieve real results for its users. The report is written jointly by Hinze Communications partner Chris Hinze, Kevin Wheeler, principal, Wheeler Associates and Kate Thompson, partner, McCallum Layton. A copy of the report in Adobe Acrobat format can be downloaded from here. If you do not have Adobe Acrobat Reader then please click here to download a copy. September 2002 Managing Litigation PR This article, which appears in the September 2002 edition of Global Counsel magazine, sets out the do’s and don’ts of conducting litigation public relations and the need to manage an organisation’s reputation when faced with the pressures that litigation can bring. The article is written by Hinze Communications partner Chris Hinze and Jon McLeod, managing director of Weber Shandwick Legal. A copy of the report in Adobe Acrobat format can be downloaded from here. If you do not have Adobe Acrobat Reader then please click here to download a copy. Cellphone: +44 (0)7802 784611 • Email: chris.hinze@hinzecommunications.com